The data from Nielsen Media Research on Friday revealed that Trump's event the previous night, aired across NBC and its sibling cable channels of MSNBC and CNBC in the same hour, drew 13.5 million viewers altogether, reports Xinhua news agency.

 

It was "a result virtually no one in the TV business expected", said a CNN report.

 

Before the competing town halls, it had been widely expected that Trum p would score a higher Nielsen rating, an estimate of the total number of viewers for a particular television program, since Biden's town hall only aired on ABC but the President's also appeared on NBC's sibling cable channels.

 

Nielsen's ratings include viewershi p on broadcast and cable channels that aired each town hall (ABC for Biden and NBC, MSNBC and CNBC for Trump), as well as viewershi p of those channels on internet-connected TVs and out-of-home viewershi p (viewershi p at bars, restaurants, etc.)

 

The Nielsen ratings only measure viewershi p on TV sets.

 

Both town halls were live-streamed to phones, computers and other devices.

 

Trum p and Biden were originally scheduled to face off on Thursday in Miami at the now-cancelled second presidential debate.

 

The Commission on Presidential Debates decided to stage the event virtually after Trum p tested positive for Covid-19 on Oct. 1 but rejected the arrangement.

 

A final presidential debate is still scheduled for October 22 in Nashville, Tennessee.