JSW Steel ropes in Rishabh Pant as brand ambassador

Gallery

MORE...

Sports

Europe tour: Indian junior women’s hockey team seal 2-0 victory against Dutch club

The Indian junior women’s hockey team commenced their tour of Europe with a 2-0 victory

Indian junior men’s and women’s hockey teams leave for tour of Europe

First Serve, AITA Partner to empower athletes through Wheelchair Tennis Championship

Bajrang Punia provisionally suspended by NADA, Paris berth at stake: Sources

Laureus Award 2024 : Novak Djokovic, Aitana Bonmati win top honours at Laureus Sports Awards

Asian Games medallist Jyothi Yarraji to train in Spain ahead of Paris Olympics

MORE...

JSW Steel ropes in Rishabh Pant as brand ambassador

Last Updated : 05 Feb 2020 05:40:05 PM IST

Rishabh Pant

JSW Steel, India's premier steel producer, has signed Indian cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colouron + color coated sheets & JSW Neosteel TMT bars, for a three year period.

Commenting on his association with JSW Steel, the cricketer said: "I am very happy to partner with JSW Steel. I sincerely believe that this is the beginning of a very long and exciting association. It makes me proud to partner with a world class company like JSW Steel whose leadership journey, innovative products and future-ready capabilities I have always admired."

JSW Steel is planning an integrated marketing campaign for JSW Colouron+ & JSW Neosteel featuring Rishabh Pant, expected to Go-live by mid-February 2020. The marketing campaign has been conceptualized by Ogilvy & Mather and showcases product attributes whilst also featuring Rishabh Pant in an interesting & engaging way.