The song was released shortly after Rihanna's tweet drawing attention to the farmers' protest against the Indian government's farm laws went viral. On Tuesday, 3 February, the pop star shared a CNN story about the internet shutdown imposed in Dehli and tweeted, "What aren't we talking about this?! #FarmersProtest". Climate activist Greta Thunberg, former adult star Mia Khalifa and vlogger Amanda Cerny have also expressed their solidarity with the protesting farmers.