"In the month of January, banking, financial services, insurance led the chart with a 54 per cent growth as against 40 per cent in December 2016. The sector is undergoing a massive change fueled by an increased focus on better customer services and the movement towards providing digital services owing to demonetisation," Monster India said here on Tuesday in a statement.

Motivated by the digitisation, education ranked second at 39 per cent increase despite moderation in the pace of growth. 

City-wise data shows that Coimbatore moved up the growth ladder in January to 20 per cent from a 14 per cent year-on-year growth in December 2016. This was closely followed by Ahmedabad (up 17 per cent) and Kolkata (up 15 per cent) in January. 

Metros exhibited a relatively stable annual growth trend with Delhi-NCR (up 14 per cent); Mumbai (up 10 per cent); and Chennai (up 3 per cent) between December 2016 and January 2017. 

Commenting on the trends, Sanjay Modi, Managing Director, Monster.com, APAC and Middle-East said, "The hiring sentiment is undergoing a lot of change. Demonetisation has disrupted the job market impacting sectors such as real estate, retail, e-commerce, etc. However, this focus on digitisation is expected to boost job creation in the economy."

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