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Brand USA's fifth annual India Mission draws largest U.S. delegation to date
Last Updated : 26 Sep 2016 12:54:16 PM IST
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Brand USA has had an immensely successful innings with its fifth India Mission ' title=' annual India Mission '>annual India Mission organized for the travel trade ' title=' travel trade '>travel trade from September 18 th – 24 rd 2016. The mission, traveling across three Indian metro cities of Mumbai, Bangalore, and New Delhi witnessed an excellent response from the Indian travel industry professionals. The U.S. delegation included representatives from 37 U.S. companies including destinations, attractions, hotels, and receptive operators – the largest group to date.

The mission kicked off with the launch and showcase of Brand USA’s prestigious film, America Wild: National Parks Adventure produced with MacGillivray Freeman Films, in an IMAX® 3D format in association with Brand USA and narrated by Academy Award® winner Robert Redford, at the PVR Cinemas in Mumbai on 18 th September to a select August audience including senior travel trade ' title=' travel trade '>travel trade personnel, members of the Indian film fraternity, media, and staff of the U.S. Consulate. The film, celebrates the completion of 100 years of the National Park Service in the U.S. in 2016, showcasing a sweeping overview of the national parks’ history packed with equal parts adrenaline-pumping odyssey discovering the wilderness.

The mission provided an opportunity for U.S. suppliers to engage with key decision makers through free flow one-on-
one appointments with the goal of increasing destination and product knowledge, business cooperation and travel bookings. The invitees included major stakeholders from the Indian travel trade, airline representatives, hospitality representatives and tour operators. Additionally, a dedicated media day was organised in New Delhi with leading travel trade ' title=' travel trade '>travel trade and consumer media to interact with the U.S. partners participating in the mission.

Mr. Christopher L. Thompson, President and CEO, Brand USA said, “As the number of Indian visitors to the United States continues to grow, the opportunities within India as a source market are numerous. In 2015, more than 1.1 million Indians visited the United States, a 17% increase over 2014. India will surely be a key contributor toward our goal of welcoming 100 million international visitors to the United States by 2021. Year after year, the India Mission provides a great platform for our partners to generate more business from this increasingly productive market.”  

Ms. Sheema Vohra, Managing Director, Brand USA in India added, “Brand USA’s robust travel trade ' title=' travel trade '>travel trade outreach coupled with effective consumer marketing, cooperative engagements and PR in India ensures new developments and partnerships in this market, offering a bouquet of travel offering to the discerning Indian visitor. We are thrilled by a great response from the Indian travel trade ' title=' travel trade '>travel trade in all three cities are confident that this trend will continue over the next decade providing an excellent opportunity for our Indian travel partners to cultivate lucrative business opportunities with the USA.

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