Consumerism dominates Onam

Eminent poet and environmentalist Sugathakumari says Onam has become yet another "consumer utsav" for Malayalis. "For generations, Onam was not just another festival for Malayalis. It was the celebration of our culture and tradition," she said. "But, everything has changed now. It has become the celebration of discount sales of textile shops and competition to lure viewers by local television channels," she said.