Twitter

Facebook

Youtube

Pintrest

RSS

Hindi News | Samay | UP/Uttarakhand | MP/Chhattisgarh | Bihar/Jharkhand | Rajasthan | Aalami Samay
Karva Chauth: A Desi version of Valentine’s Day
Last Updated : 22 Oct 2013 11:55:19 AM IST
Karva Chauth: A Desi version of Valentine’s Day
Women celebrating Karva Chauth (File Photo)

 

With the every passing year, Karva Chauth festival has witnessed several changes and increased its popularity manifold and established its feet in rural India too.


Also read:
Karva Chauth 2013 Moonrise timing and puja muhurat

 

Till a decade ago, Karva Chauth was believed to be a metropolitan festival but now has become popular among rural women too. Thanks to the growing TV serial popularity and Bollywood penetration to smaller towns, the Karva Chauth is observed in remote areas now.
 
The biggest contribution in Karva Chauth popularity is made by Ekta Kapoor and Karan Johar. Today it is observed so widely that one can even call it a desi version of ‘Valentine’s Day’!

Bollywood actress Kajol’s Karva Chauth fast in Karan Johar’s DDLJ inspired unmarried girls and boys to express their firm commitments towards each other. DDLJ also helped Karva Chauth to adorn modernize look in the society.


 

A boost for Cosmetic Industry

Apart from Bollywood movies and TV sops, Cosmetic industries also played major role to publicize Karva Chauth festival. At present, Karva Chauth has helped cosmetic markets increase its business manifold.

As per reports, the cosmetic and jewellery industry makes huge business on the occasion of Karva Chauth.

Dudes starving too

Why should women only fast for their hubbies on Karva Chauth? This is the hot debating issue for several years. A section of intellectual women and modern single girls feel that Karva Chauth is not only for long life of husband it also brings prosperity in the family and society. These women feel it is unfair for only women to fast on Karva Chauth. Now, the trend is changing.

A newly married Delhi couple is fasting on Karva Chauth this year to show love, affection and dedication for each other.

Ravi, who works in a MNC says, “My wife can’t starve for a day to pray for my long life. She feels that it will be a fun if we both celebrate the festival by fasting. The idea looked quite interestingly and I agreed to join her in fast.”

Another single girl, who observes fast for her boyfriend, says now trend is changing. “My boyfriend also starves to show his commitment towards me. Today only girls are asked to show commitment but now the ides is changing rapidly. And starving boyfriend on Karva Chauth is best way to show commitment.”
 


Post Your Comment (0 posted):
Post your comment Post Your Comments
Your name :
Your e-mail address :
Your website :
Add your comments :
Please enter the code you see in the image:
Code

Always being under the gaze of the camera makes celeb mishaps all the more visible. Here i

Murder during sex-- its just unbelievable. But this is what happened in America when a tee

Is Bollywood encashing Sunny Leone’s porn image in the movies?

This teenaged girl can't have sex or babies due to rare condition that left her without re

In an age of smartphones, wi-fi and Insta-fame,many MMS scandals of famous Bollywood act

With the World Cup just weeks away, the lingerie version with scantily clad beauties took

Sexy Samantha Ruth Prabhu is a famous Tollywood actress, who mainly works in the Telugu an

Honda will most probably launch the CBR 300R in the month of December after Kawasaki offer

It's not the tall, dark and handsome who rule the Bollywood but some of the shortest actor

In an illuminating article, Esquire writer Tom Junod has declared 42 to be the most alluri

Its homecoming of sorts for gorgeous former Miss Universe Sushmita Sen as she is set to s

Bollywood actress Sunny Leone was looking stunningly beautiful as she walk the ramp as t

Salman Khan a "national boyfriend" this name has been given to him by Karan Johar, Karan

Aamir Khan is fiercely protective about his movies, but the story of Peekay has been leake

Pakistani actress Saba Qamar's “Kambakht” is set to clash with Salman khan’s upcomin

People still think that Manju from Comedy Nights With Kapil is actually Kapil Sharma's rea

Recently, two Pakistani actresses have made inroads into Bollywood. Humaima Malick will be

These women can put to shame celebrities who boast of having a size zero figure. These wom

Rabiya Khan, the mother of deceased Bollywood actor Jiah Khan, assured the Bombay High Co

Another love lady of Akshay Kumar. Bollywood Khiladi has a long list of love affairs Sta

India vs England 4th ODI: Live score updates
India vs England 4th ODI: Live score updates India vs England 4th ODI: Live score updates
21:06 IST: India won by 9 wickets (with 117 balls remaining)
21:06 IST: 30.3 Gurney to Dhawan, SIX, India wrap up the series.
21:06 IST: Shikhar Dhawan* 97 (81) ; Virat Kohli 1 (3)
Click for more

Check out the much-awaited first song from the film Happy New Year Indiawaale.

Claudio Vieira de Oliveira was born with his neck folded back. Read about his inspirationa

With rumors of an imminent launch early next month, let's show you how the iPhone 6 will l


Samay Live

Samay Live

 

Samay Live
Samay Live
Samay Live
Samay Live
Samay Live
Samay Live
Samay Live
Samay Live

10.10.70.45