Twitter

Facebook

Youtube

Pintrest

RSS

Hindi News | Samay | UP/Uttarakhand | MP/Chhattisgarh | Bihar/Jharkhand | Rajasthan | Aalami Samay
Karva Chauth: A Desi version of Valentine’s Day
Last Updated : 22 Oct 2013 11:55:19 AM IST
Karva Chauth: A Desi version of Valentine’s Day
Women celebrating Karva Chauth (File Photo)

 

With the every passing year, Karva Chauth festival has witnessed several changes and increased its popularity manifold and established its feet in rural India too.


Also read:
Karva Chauth 2013 Moonrise timing and puja muhurat

 

Till a decade ago, Karva Chauth was believed to be a metropolitan festival but now has become popular among rural women too. Thanks to the growing TV serial popularity and Bollywood penetration to smaller towns, the Karva Chauth is observed in remote areas now.
 
The biggest contribution in Karva Chauth popularity is made by Ekta Kapoor and Karan Johar. Today it is observed so widely that one can even call it a desi version of ‘Valentine’s Day’!

Bollywood actress Kajol’s Karva Chauth fast in Karan Johar’s DDLJ inspired unmarried girls and boys to express their firm commitments towards each other. DDLJ also helped Karva Chauth to adorn modernize look in the society.


 

A boost for Cosmetic Industry

Apart from Bollywood movies and TV sops, Cosmetic industries also played major role to publicize Karva Chauth festival. At present, Karva Chauth has helped cosmetic markets increase its business manifold.

As per reports, the cosmetic and jewellery industry makes huge business on the occasion of Karva Chauth.

Dudes starving too

Why should women only fast for their hubbies on Karva Chauth? This is the hot debating issue for several years. A section of intellectual women and modern single girls feel that Karva Chauth is not only for long life of husband it also brings prosperity in the family and society. These women feel it is unfair for only women to fast on Karva Chauth. Now, the trend is changing.

A newly married Delhi couple is fasting on Karva Chauth this year to show love, affection and dedication for each other.

Ravi, who works in a MNC says, “My wife can’t starve for a day to pray for my long life. She feels that it will be a fun if we both celebrate the festival by fasting. The idea looked quite interestingly and I agreed to join her in fast.”

Another single girl, who observes fast for her boyfriend, says now trend is changing. “My boyfriend also starves to show his commitment towards me. Today only girls are asked to show commitment but now the ides is changing rapidly. And starving boyfriend on Karva Chauth is best way to show commitment.”
 


Post Your Comment (0 posted):
Post your comment Post Your Comments
Your name :
Your e-mail address :
Your website :
Add your comments :
Please enter the code you see in the image:
Code

Its homecoming of sorts for gorgeous former Miss Universe Sushmita Sen as she is set to s

Bollywood actress Sunny Leone was looking stunningly beautiful as she walk the ramp as t

Salman Khan a "national boyfriend" this name has been given to him by Karan Johar, Karan

Aamir Khan is fiercely protective about his movies, but the story of Peekay has been leake

Pakistani actress Saba Qamar's “Kambakht” is set to clash with Salman khan’s upcomin

People still think that Manju from Comedy Nights With Kapil is actually Kapil Sharma's rea

Recently, two Pakistani actresses have made inroads into Bollywood. Humaima Malick will be

These women can put to shame celebrities who boast of having a size zero figure. These wom

Rabiya Khan, the mother of deceased Bollywood actor Jiah Khan, assured the Bombay High Co

Another love lady of Akshay Kumar. Bollywood Khiladi has a long list of love affairs Sta

Bollywood's selfie obsession has caught the fancy of almost all stars in the industry. See

Social networking sites have been flooded by the news how Deepika Padukone wished Happy Bi

When Malaysian Airlines flight MH17 came down after being hit by a missile in east Ukraine

Sunny leone is in a denial mode but the site owners have her signed contract.Sunny isone d

A Malaysia Airlines plane was blown up over Eastern Ukraine by a sophisticated missile bel

We bet you did not know these facts about the birthday girl Priyanka ChopraToday is our de

A new study has claimed that if you sleep in the nude, then you can have a happier relatio

Russian President Vladimir Putin was on target but terrorists by mistakenly shot down Mala

Another conspiracy that is originating from the blasting of the Malaysian airlines flight

With the MeT department warning of heavy showers at various places in Uttarakhand on Satur

It is Mallika Sherawat birthday.

Country's first fish hospital to treat abnormalities and diseases in them is set to come u

Korean handset maker Samsung on Tuesday launched its most expensive device in the country


Samay Live

Samay Live

 

Samay Live
Samay Live
Samay Live
Samay Live
Samay Live
Samay Live
Samay Live
Samay Live

10.10.70.54