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Royal Enfield unveils bikes and gears

PHOTOS:Royal Enfield unveils limited edition range of bikes, gear

Besides the bike, the World War-inspired range includes gears and accessories such as leather jackets and shoes with ankle guards. These would also be available at around 50 international markets where the company is present currently, he added. Elaborating on the company's network expansion plans, Lal said: "We currently have around 400 outlets across the country. We sell gear and accessories from 250 of these outlets. By the end of the year we plan to have around 500 total outlets and we aim to sell gear from around 400 outlets." When asked about the company's strategy regarding the international markets, he said it was focusing on emerging markets like Latin America and South East Asia. "In these markets there is huge gap for middle weight bikes as either you have entry level commuter bikes or large bikes from international brands. It is this mid-segment where we want to get in”.