Anushka to connect with fans via WhatsApp for 'Phillauri'

In a fresh twist to film-marketing, the makers of "Phillauri" will have actress Anushka Sharma calling fans every week to engage with them on the movie in which she plays a friendly spirit. This activity will have the concept of invisibility taking centre-stage. "A celebrity going invisible during a film's promotion is a first and we would like to continue creating ground-breaking ideas that transcend conventional norms of engagement," Shikha Kapur, Chief Marketing Officer, Fox Star Studios, said in a statement. Since Anushka is playing a friendly neighbourhood spirit in the movie, to take this thought forward, she has got a personal phone number registered in the name of Shashi -- the character from the film that she is playing. She will be available to interact with fans through WhatsApp's Video Calling feature.